LinkedIn for Business Success
If you are looking for top quality contacts for your business, look no further than LinkedIn. With 500,000,000 people, many of them Top level business managers, and often the owners themselves, you just can’t find better contacts, particularly if you have a B2B business.
Let’s Look at the Stats
I always heard that Figures Don’t Lie, the Problem is Liars Can Figure! With aht being said I still think the stats have a story to tell.
I got these stats from here so if you’d like to see them all go check out all 133 of them.
As of November, 2016 LinkedIn had 467 million users
The goal of the management team at Linkedin is to grow to 3 Billion users
There are 128 million users in the US, but Linkedin’s users come from 200 different countries and territories, 70% outside the US
LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 94 of the Fortune 100 companies. so if it is a good job that you want then you better be on LinkedIn.
While scrolling around the internet I came across this Headline from the Huffington Post You can check it out here
Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century
According to a survey by Arketi media group, over 94.2 percent of journalists and editors are on LinkedIn and 62 percent rate it as their preferred professional networking tool! If you have an important message to share than going where the major media influencers hang out is a pretty good idea.
Now if you really think about it, what’s the real reason why we all market our business in the first place? It’s to get our message in front of decision makers right?
Well this is why LinkedIn makes so much sense.
Marketing on LinkedIn
So now you know you should be marketing on LinkedIn but like any form of marketing, LinkedIn has its own unique manner for highly effective marketing.
As LinkedIn is certainly a social platform, it starts with you making social connections and getting to know the influencers and the people who can help you find the people you’d really like to talk with. Slowly you build rapport and begin to get noticed.
If you’ve set up your profile correctly to act like a sales funnel for your ideal clients than as you attract attention, people will come to your profile and begin to get interested in what you offer.
Then with some appropriate nurturing and questioning people may ask to get more connected or they may ask for more information and finally people may ask you for a proposal.
The KLT Factor
As with all online marketing there is a lot of distrust and uncertainty. People fear that you are not really who you say you are. Perhaps you are really some sort of scammer looking to rip off the unsuspecting. This is why you cannot expect to make sales instantly. People must get to Know You, Like you and Trust you.
LinkedIn helps with these task as they make it easy for people to endorse you and recommend you.
To understand how to really successfully market on LinkedIn check out this training webinar. There is NOTHING to Buy
Now you will really learn what it is going to take to be successful.
Once you know what to do on LinkedIn to Succeed, you may suddenly find yourself in a dilemma, Where do I find the time to do all this marketing
Automation to the Rescue
You must take care of some of the initial set up tasks, like setting up your profile to be a magnet that draws people to you It can’t be overly promotional after all this is a very professional platform but it has to clearly convey your benefit proposition to your target audience.
Then of course you have to identify and know how to find your target audience on LinkedIn.
Finally you have to set up all your messages so that they can be sent out daily like clockwork, asking people to connect with you, thanking them for connecting with you, sending them follow up messages to encourage them to keep communicating with you and recognizing important dates in their life, like work anniversaries and birthdays.
All of this can be a little daunting and that is why you may want to talk to my friends over at Find Your Perfect VA Trained Virtual Assistants can get yo up and running in no time at all.
LinkedIn is worth it.
Where else in the world can you create a list of your very best targeted prospects and then out to make sure you can reach each and everyone of them?
Just don’t end up like this
Regardless of how you choose to market on LinkedIn, whether you Do it Yourself, or choose to automate the process, if you are serious about growing your business you will want to learn to market properly.
LinkedIn is social so consider it like a Meetup group, or a huge online Networking opportunity.
Market slowly and steadily; get to know people first: what are they up to and why are they on LinkedIn? As you get to know others they will get to know you. Then, if your profile and your company’s Business Page are well set up, people will begin to ask you more and more about what you do as they try to determine if what you offer would be good fit for what they feel they need.
Finally you will find your business growing steadily with some absolutely wonderful clients.